The mobile phone maker Nokia and software giant Microsoft will form a strategic alliance, a move that will help fight competition from rivals Google and Apple in the smartphone market.
The alliance announced today, Nokia would adopt your Microsoft Windows as the leading smart phone platform. The two entities form a "comprehensive strategic partnership to use their complementary strengths and capabilities to create a new global mobile ecosystem," Nokia said in a statement.
Both companies have a good presence in India. Faced with intense competition from Apple and Google, the Finn has seen its large share of the smartphone market until recently. The recent association approval comes just months after a veteran of Microsoft, Stephen Elop took over Nokia.
In the opinion of the movement language proficiency of Nokia hardware design to support and help to make Windows the phone has a wide range of price points, segments and geographies. In addition, the search engine Bing Microsoft through its facilities and services, Nokia will continue to cooperate in joint marketing initiatives.
"Nokia and Microsoft join forces to offer an ecosystem with an unprecedented global reach and scale. It is now a three-horse race," said Nokia CEO Stephen Elop. Microsoft CEO Steven A. Ballmer said the partnership offers an incredible experience, comprehensive hardware and software innovation and a proven ability to execute.
In addition, Nokia Maps would be a fundamental part of the mapping software giant Microsoft and the development of tools for creating applications for Windows for Nokia Phones.
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